Ecommerce in Agriculture

January 11, 2020  

     Marketing  

   156
Ecommerce in Agriculture

More than half of the Indian population depends on Agriculture for their bread and butter, that's why we can say that Agriculture is a backbone of an Indian economy. Contribution of Agriculture in Indian economy is approx 22% which is the highest contribution. Being the biggest contributor in the Indian economy Indian farmers are not in a good state, farming is facing ups & down due to unpredictable weather, water scarcity & less availability of the good quality of seeds. As per FICCI report, there is an ample opportunity to use modern technology in agriculture to solve many problems.

When we talk about modern technology than no one can ignore Ecommerce, eCommerce is changing the way of business, however, eCommerce is still not touched every sector in India. Still, many Agri-Commerce startups are trying to innovate & trying to implement eCommerce in agriculture, the main goal of the startups is to deliver the maximum benefits of the eCommerce, which will leads to saving resources.

What is E-Agriculture

In a very layman language, we can say that the combination of agri-business & eCommerce is E-Agribusiness. This is a new concept the in the market wherein every transaction for agriculture will take place with the help of the internet, Ministry of Agriculture & Farmers' Welfare, Government of Indian is implementing many schemes to promote the E-Agribusiness, the main purpose of e-agribusiness is make every transaction transparent & beneficial for the farmers & for all who are into the agriculture sector.  E-Agriculture has many beneficial features such as 

1) trading can be done without any barrier of the volume

2) grades & standards cab be maintained of the products

3) increased reach of buyers & sellers

4) trading can be done in a very organized manner

The above mentioned can be path-breaking features of E-Agribusiness.


When we are talking about E-Agribusiness than we can't ignore the scope of it

1) Indian Agri products can be sold in other countries

2) for high profit processed Agri products can be sold online

3) farmers get an update related to Agri market

4) portal like MSAMB gives the details of the price of the farm goods


Benefits of E-Agriculture


If we talk about the advantages of e-agriculture than it will take along time as there are many benefits that will help many people in many ways. FICCI has released a report about the benefits of eCommerce in agriculture. Lets discuss some of the most important benefits of e-agriculture

Increased Reach

With the help of many portals, farmers can get in touch with many buyers & at the same time, buyers can get sellers without any geographic boundaries.

Easy Buying & Selling

when the price of any commodity is fewer buyers can buy & when the price is high sellers can sell for more profit & gain.

Global Market

Indian mangoes are very famous in many countries in the same way many other Indian Agri products are famous in the world, with the help of many portals selling in the international market is easy.


Limitation in E-Agriculture

Every new technology comes with opportunity & with limitations as well, we must focus on the opportunity so that things will get improved at the same we must not negate limitations which will increase the opportunity. Let's take a deep dive into the limitations of an e-agribusiness.

Language Barrier

Indian is a country of many languages & providing the same kind of a facility in different languages is a little difficult. 

Internet Connectivity

Many people still are able to use the internet, unavailability of the internet makes e-agribusiness less beneficial.

Lack of Talents

Agriculture is also facing the right kind of talent the same as technology, so e-agribusiness is also facing the lack of talents who really can make the effective towards the betterment of the Agri sector.

Electricity Issue

E-Agribusiness is not up to the mark without enough availability of the electricity, information can't send effectively.


Government Initiative

Indian Government of Agriculture is working hard to make the E-Agriculture works effectively. They have started many innovative schemes which will help the farmers & rest who all are into agriculture business. Let's take a look into such beneficial initiative 

Kisan Knowledge Management System(KKMS)

Kisan Knowledge Management System or KKMS is an initiative wherein farmers get their query solved in their local language, this helps in breaking the language barrier.

·   National Agriculture Market

National Agriculture Market or E-NAM is a trading platform which is well connected with all the APMC across India.

·   mKisan

With the help of this portal, farmers will get the information on livestock management, weather forecast & prices of the major crop.

·   AGMarket Portal

This is a very informative portal which will help farmers to know the process of various vegetables & farm products in the different markets across India.

·   SeedNet Indian Portal

This portal gives you information about the quality of the seeds & gives a good insight on how to select the best quality seeds.

With the help of such initiatives, the government is trying to give better market conditions to the farmers. Sooner or later the benefits of such portals will come out & that too in the favor of the farmers.


Conclusion

Farming depends on many external factors such as weather, water, electricity. If all the factors work well then the market is not giving the positive response due to which farmers are getting in debts day by day & their income is coming down. There are many new technologies are in the market for the benefits of the frames if those are used properly then maybe the condition of agriculture will be improved as we can't negate the sector which is the biggest contributor in the Indian economy & which provides the highest number of employment.

Ecommerce in agriculture is in a very initial stage how much benefit it will make on the agriculture sector is very early to predicts. Still, E-Agriculture is helping many people in the agro sector to understand this very competitive & complex sector.

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